INFINITI Permanent Hair Colour Créme penetrates deeper and faster into the hairshaft. The pH level steadily decreases throughout the colour process which, combined with our unique DATEM™ Technology, locks in the colour molecule to give intense, long lasting results and 100% grey coverage.

INFINITI's low ammonia content and emulsion creme base reduce the risk of sensitivity, whilst the incredible lift action allows the use of much lower volumes of developer. INFINITI's gentle formulation with UV filters and protectors ensures that the hair is left in beautiful condition, producing clean blondes, vibrant reds, or soft natural tones.

DATEM™ Technology allows the use of gentle heat to reduce the processing time to just 25 minutes (30 minutes for 12 series) with no damage to the hair.

INFINITI incorporates great new colours as well as original Affinage favourites in an extended range of 96 shades (100ml). These include the beautiful 'Coffee Shop Collection', the super high lift 'Arctic Blonde' 12 Series and new for 2009; the stunning 'Gothic Collection'.

INFINITI colour choice is so easy with the superb colour chart featuring detachable base shades and logical 'cross reference' layout of depths and tones. INFINITI is simple and straightforward to use but is also backed by in-depth training and education systems, seminars and creative workshops. It's easy to be a colour expert with the Affinage Education Programme!