bRED is an off-the-scalp colour highlighting system that delivers intensive Red, Red Violet, Red Copper, Copper and Magenta highlights on natural and coloured hair in just 15 minutes.

The unique, gentle Affinage formulation provides incredible lifting power, meaning bRED can be used with much lower volumes of developer than other similar products. Even 3% developer can produce incredible results, leaving the hair in unbeatable condition with outstanding shine and manageability.

DATEM™ Technology enables the colour to penetrate deeper into the hair shaft, with zero damage to the cuticle. This results in healthier hair and a more vibrant, longer lasting colour.

bRED has been designed for off-the-scalp use, with or without heat...but why wait? Under medium heat you will see great results in just 15 minutes! (35 minutes without heat).